BONHAMS APPOINTS CELINE ASSIMON AS CHIEF COMMERCIAL OFFICER
Celine Assimon appointed Chief Commercial Officer at Bonhams
London – Bonhams announces the appointment of Celine Assimon as Chief Commercial Officer. With a distinguished career in luxury and fine jewellery, Celine brings more than 20 years of experience leading commercial strategy, client engagement, and brand development across global markets.
Prior to joining Bonhams, Celine served as CEO of De Beers London, where she led a major brand transformation, expanded international retail presence, and implemented customer-centric strategies. Previously she was also CEO of De Beers Forevermark, CEO of De Grisogono, and held senior leadership roles at Richemont and Louis Vuitton, including International Director of High Jewellery and Exceptional pieces at Piaget. Celine is a certified diamond graduate from the GIA.
In her new role at Bonhams, Celine will be based in London and oversee global commercial strategy and drive client experience across all business areas. She will be instrumental in aligning the company’s commercial vision with its expanding global platform, ensuring consistent growth and innovation across Bonhams’ diverse portfolio of categories.
“We are delighted to welcome Celine Assimon to Bonhams. She brings a powerful blend of commercial expertise, leadership, and a deep understanding of the luxury market. Her appointment reinforces our commitment to strengthening client relationships and enhancing Bonhams’ global commercial capabilities.”
“I am thrilled to join Bonhams at such a dynamic point in its evolution. With its exceptional heritage and forward-looking vision, Bonhams is uniquely positioned in the auction world. I look forward to contributing to its continued global growth and success.”
About The Bonhams Network
Bonhams is a global network of auction houses, with the largest number of international salerooms, offering the widest range of collecting categories and selling at all price points. Bonhams is recognised for its bespoke service, and a dedication to local market relationships, enhanced by a global platform. With 14 salerooms, Bonhams presents over 1,000 sales annually, across more than 60 specialist categories, including fine art, collectables, luxury, wine & spirits, and collector cars.
Founded in 1793, Bonhams has representatives in more than 30 countries and operates flagship salerooms in London, New York, Paris, Los Angeles, and Hong Kong. In 2022, Bonhams added four international auction houses to its network: Bukowskis, Stockholm; Bruun Rasmussen, Copenhagen; Cornette de Saint Cyr, Paris and Brussels; and Skinner, Massachusetts. The success of Bonhams’ global strategy is a result of recognising the shift in growing intercontinental buying and increased digital engagement. More information HERE
In 2023, Bonhams achieved 14% growth with $1.14 billion in turnover. Recent important auctions and landmark single-owner collections, include the white glove sales of Sir Michael Caine: The Personal Collection, Alain Delon: Sixty Years of Passion; Sir Roger Moore: The Personal Collection; Personal Property of Justice Ruth Bader Ginsburg and The Robert & Jean-Pierre Rousset Collection of Asian Art: A Century of Collecting. Other notable single-owner sales included The Estate of Barbara Walters: American Icon; The Alan and Simone Hartman Collection; The Crown Auction: Props and Costumes and The Claude de Marteau Collection.
Top lots for 2023 include 1967 Ferrari 412P Berlinetta, Sold at Quail Lodge, US for US$30,255,000. Tipu Sultan’s Bedchamber Sword (sold in London for £14m – a world record for both an Islamic and an Indian object); Paul Signac (1863-1935), Sisteron, 1902. Sold for US$8,580,000 (estimate US$4-6 million), and Claude Monet (1840-1926), La Seine près de Giverny, 1888. Sold for US$6,352,500 (estimate US$4-6m), both from the Alan and Simone Hartman Collection; A Gilt Copper Alloy figure of Virupaksha, Central Tibet, Densatil Monastery, Early 15th century. Sold for HK$37.9m (£4,060,326) in Hong Kong. Yoshitomo Nara (born 1959) Three Stars. Sold for HK$36,754,000 (£3,930,914, also in Hong Kong
For more information about this auction and others featured by Bonhams, please visit their site. Bonhams can also be found on Instagram, Facebook, X, YouTube, and Pinterest.
