Get the Look!: Romain Mader

““As night draped its veil over the city, I curled up in bed, bathed in the glow of my laptop screen. It had become something of a ritual - the nocturnal quest for that elusive dopamine rush, an ephemeral escape from the monotony of reality. My cursor danced across the screen, making its way through an infinite maze of websites, each promising a glimpse into a world of possibilities.

But it was on one site in particular that I stumbled upon something intriguing - a digital realm where algorithms reigned supreme, dictating clothing choices with disturbing precision. “Get the Look! “proclaimed the banner, inviting me into its virtual embrace. With one click, I plunged headlong into a whirlwind of personalized recommendations, each outfit a carefully selected reflection of my online existence. The slogans sounded like distant whispers in the recesses of my mind. “Shop now, thank us later, ” they teased, their seductive appeal tinged with the promise of instant gratification. And so I found myself trapped in a web of temptations, each click propelling me deeper into the abyss of consumerism.”

— Extract from Get the Look!, written by Romain Mader

Get the Look! is a satirical and critical series of self-portraits questioning the influence of algorithms in our behaviour and decision-making processes, particularly in the current phenomenon of “fast fashion"

The clothes worn by the artist were ordered from online sites that sell quickly and cheaply, influenced by Mader and his partner’s browsing activity. After wearing them for photography, the artist returned them to the sender.